Disney will start testing a combined Disney Plus and Hulu app next month

Disney will start testing a combined Disney Plus and Hulu app next month

Disney’s combined Disney Plus and Hulu streaming app is on the way. As part of its fourth-quarter earnings results, Disney announced it’s going to launch the new app in beta for bundle subscribers in December, with the official launch coming in early spring 2024.

“We remain on track to roll out a more unified one-app experience domestically, making extensive general entertainment content available to bundle subscribers via Disney Plus,” Disney CEO Bob Iger said during the company’s earnings call on Wednesday. “We expect that Hulu and Disney Plus will result in increased engagement, greater advertising opportunities, lower churn, and reduce customer acquisition costs.”

The earnings mark just about one year since Disney CEO Bob Iger took over for Bob Chapek, but Iger mentioned during an earnings call on Wednesday that he still has some cleaning up to do. “As I reflect on our achievement this past year, I’m mindful of the fact that a lot of time and effort was spent on fixing both contending with certain decisions made in the recent past and addressing the numerous challenges brought on by disruption and the pandemic,” Iger said.

Disney has had a lot going on over the past few months. Earlier this month, Disney announced that it’s going to buy Comcast’s 33 percent stake in Hulu for more than $8 billion, giving Disney full ownership of the streamer. It also cut a deal with Charter, allowing the cable company to bundle Disney Plus subscriptions with its Spectrum TV packages.

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